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Practical Social Media Basics for Your Music Business (Recordings)

SG $55.00 – SG $95.00

  • Rakaputra Paputungan (Jakarta Performing Arts Community)
  • 4 x 90-min session
  • Completed

In this increasingly digital era, social media has evolved from a diversion to a source of information and trust. In fact, 71% of people are more likely to purchase based on social media referrals. In this course, you will learn about digital marketing principles to reach your audience. Additionally, you’ll learn about applicable social media practices to nurture your clientele’s loyalty. It’s time to take your digital presence to the next level!

Class One – Digital Marketing and the Marketing Funnel

Introduction to digital marketing principles and the concept of marketing funnel as the fundamentals on how to approach social media.

Class Two – Facebook and Instagram Basics

Introduction to how Facebook and Instagram work, their similarities and differences, as well as the available features to leverage for music businesses.

Class Three – Building a Sustainable Social Media Plan

How to craft a social media plan that is both effective and achievable, as well as an introduction to helpful tools to plan and create content.

Class Four – Facebook and Instagram Ads 

How to run Facebook and Instagram ads, the insights available from those ads, and integrating paid ads with organic approach.

Rakaputra Paputungan or Raka is a public relations manager, certified digital media analyst, and performing arts enthusiast. In addition to his background in information systems, Raka graduated from RevoU’s Digital Marketing Course, an intensive digital marketing program. His social media work can be seen in Jakarta Performing Arts Community’s musical productions, where he worked with the media team to introduce Broadway musicals to the Indonesian public.

Students will be guided to set up their Instagram and Facebook accounts. 

FAQS

Yes, they will be made available for participants until 6 months after the completion of each course.

E-certificates will be issued on course completion to Active Participants.

Active Participants will be involved in class participation: interacting with course instructors, receiving feedback on class assignments/submissions, and they will have playing opportunities in class etc. Observers will be observing these segments of the class.

Active Participants will receive an E-certificate of participation, and Observers will receive a certificate of attendance.

5 days before the course commences.

Yes, simply get your friends together and send us an email to request for a second round of the course! If we receive sufficient signups we will repeat the course.

We do not conduct make-up classes. Learners who miss a session can catch up on the class content by watching the session recording thereafter. If there are any class assignments, learners are to contact the instructor directly.

We at the Academy do our utmost to make courses proceed as planned. However, there are times when unforeseen circumstances force a class to be cancelled. When this happens, we are committed to refunding the total amount, in an efficient manner, including any costs of using third-party payment gateways.

Should a participant need to cancel, we will make efforts to accommodate refunds, though costs of using third-party payment gateways will be borne by the participant.

Late cancellations may not be able to be refunded, as they will have been factored into the confirmation of running the course. We will provide a full refund for cancellations up to 2 weeks before the start of a course, following this a 50% refund with up to 1 week of notice. Notifications of fewer than 7 days will most likely not be eligible for a refund. We thank you for your understanding.